Concept
Parties are temporary spaces for socializing and celebration. They are collective spaces where the overflow of imagination and shared ecstasy are allowed. In this sense, parties have always been devices for action and cultural transformation, and this is one of the aspects that have always been present at Carlos Capslock, by many conscious and unconscious forms, throughout its long production of actions, events and cultural artifacts, which have now reached 11 years of existence, leaving a strong mark on the cultural map of São Paulo, Brazil and why not, the world ?
And it was with all this in mind that Modular Dreams, with the support of Heineken, developed this lounge, a sensory retreat for dreaming and relaxing, a space that is both comfortable and dreamlike, an invitation to interaction and the exchange of energy.
In the center, a moving light sculpture, evoking the ancient bonfires where people gathered to exchange stories and experiences, a battery of energy around which people will generate new affective memories, which like seeds will be transported and taken to fertilize in another space-time.
Everything was designed and produced by the studio, from the central sculpture to the hexagonal modular puffs that came in two colors and three different sizes. The environment was also made up of a set of pots with different plants and the central sculpture made up of 50 digital LED tubes running a program that was changed by a VJ at certain moments of the event. Seed papers were also distributed to the public within the installation environment.
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Datasheet:
Client: Heineken
Concept, creative direction and production: Danilo Barros and Priscilla Cesarino
Responsible architect and technical drawings: Fernando Passeti
Locksmith: Douglas André Caldas
Tapestry: Douglas André Caldas
Technical and Electrical: Ihon Yadoya, Clara Caramez, Base Tec Art Elétrica and Pajeú
Records: Danilo Barros
3D renders: Fernando Passeti
Heineken
Year
2022 - 2023
São Paulo, Brazil
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We were asked to create a lounge for Heineken in an immersive and conceptual installation format working on the brand's themes and slogan "green your city".
Semente Noturna was the result, where we designed each element of the installation from scratch.