Zissou House

VISUALIZE YOUR DREAMS: This was the concept, extremely necessary in such difficult times, that guided the entire new campaign of the incredible brand Zissou, a brand always attentive to details, and which has a concept store designed by Estúdio Guto Requena that gave us creative freedom to create this immersive installation involving architecture, light, color and sound. By placing the incredible queen size mattress in the center, the customer schedules their visit and can truly close themselves inside the room to try the product in an immersive way, placing both parties at the heart of the experience.

Guided by the idea of a sensitive space, we work with the concept of total fields of intense color, generated by a composition of digital LEDs mapped, animated and incorporated directly into the architecture through scenographic construction work designed by us, all of this occurring alongside sound, which includes a musical composition made especially to harmonize with Zissou's relaxation and well-being proposal.

The installation provides the sensation of expanded perception, through the intensification of sensory awareness. The public, by going through different degrees of intensity from one color to another, optically shapes the environment, leading to a kind of meditation that refers to an immaterial dimension, space and time emerging as something immeasurable, more or less like the experience of dreams. .