About Names
Museu da Imigração
Year
2020 - 2021
To share
THE INSTALLATION was conceived as an entire scenographic wall occupied by a single projection made up of three mapped projectors. Several animations were created with the sixteen hundred names collected by the museum that made up a narrative written and narrated by Pedro Bial. The entire ambiance of the exhibition room was adapted according to our concepts and art direction.
"WHAT DOES YOUR LAST NAME REPRESENT TO YOU?"
This question was the starting point of the 2019 institutional campaign, developed by the Immigration Museum.
The action sought to create a point of connection between the history of the immigrant hostel and the thousands of people who, today, do not recognize themselves as represented in the large wooden panel of the long-term exhibition, which pays homage to some families who passed through here .
As a way of updating and giving continuity to this very affectionate place in the Museum, we carried out a two-month period of fundraising – through a WhatsApp contact – spellings and audio of public surnames. In total, we received over 1600 family names, from different origins, from people who came in the past and those who arrived recently.
In this process, the action raised some questions surrounding a surname, in particular, what this word means to the individual and its impact on the construction of a social collective. Through this tribute, we seek to give representation and protagonism to these names, and we also offer sensitive and reflective content about the legacy of immigration over time in the history of their descendants.
And for you, what does your name represent?
Datasheet:
Client: Immigration Museum
Conception: Caroline Nóbrega and Thâmara Malfatti
Design and Preparation - Videographic Installation: Priscilla Cesarino, Danilo Barros and Rizomatique (Douglas Marote and Ihon Yadoya)
Voiceover: Pedro Bial
Collaboration and Mediation: Mariana Esteves Martins, Henrique Trindade Abreu, Thiago Haruo and Joanna Flora
Production: Caroline Nóbrega, Thâmara Malfatti, Joanna Flora, Maiara da Silva Souto, Mirella Rafael, Ravena Candian Delgado, Cecília Gonçalves Gobbis, César Pimenta, Trjano Rodrigues, Priscilla Cesarino, Douglas Marote and Ihon Yadoya
Technical Design and Lighting Design: Priscilla Cesarino,Danilo Barros and Rizomatique (Douglas Marote and Ihon Yadoya)
Trail: Marcio Vermelho
Assembly and Sound: César Pimenta, Trajano Rodrigues, Weslen Correia, Claudiney Moreno Macedo, Rogério Vagner da Silva, Vinicius Eduardo dos Santos, Rodrigo Araújo
Thanks: Pedro Bial, Gisele Gomes and Monica Almeida
Client
Local
São Paulo Brazil
The São Paulo Immigration Museum called us to create a video installation to honor the city's immigrants in recent years. The project became an extension of the traditional wall with engraved About Names.
